In the 1920s, Bernays was hired by a pork company to boost sales of bacon. He enlisted doctors to promote the idea that a hearty breakfast was healthy, thus solidifying bacon and eggs as the classic American breakfast combo. It was a PR stunt!
Every business owner desires to get their business in front of potential buyers. One of the most common questions asked by entrepreneurs is ” how do I publicize” In fact, publicity is a major concern for both big and small businesses. This is because low publicity will lead to low sales.