Taking a close survey of the world we live in today, you will notice that over 90% of consumers look online when researching products or services to purchase. Most buyers use search engines such as Google to locate these businesses. Managing your online presence effectively helps your brand rank well on these Search Engines. 

How do you manage your online presence in such a way that will make consumers locate you? Before answering the question “how to manage your online presence, there are four things you should know about your online presence.

  • Your online presence plays a significant role in your day-to-day sales.
  • Your online presence ranges from your social media page to your blog and websites post.
  • A bad online image can affect your offline personality. 
  • Your online presence can either make or mar your brand.

Having known the importance of your online presence, it is time to answer the question:

Ways of managing My Online presence?

The majority of Consumers today research a company name and attribute before attempting to purchase a product. This is because they tend to trust a fellow consumer’s judgment than the company’s judgment about itself. One of the things consumers check out when researching a brand image is the rating and reviews. A bad rating or review means a bad reputation. For instance, will you buy from a company with a bad review or one with a good review? Answering this question helps you pay more attention to your online image.


When your customer isn’t happy with your services, all they have to do is to write a complaint to the news media. They can also go all over social media to call out your shortcoming, which can lead to a public relations disaster. One way of overcoming this issue is by placing yourself in the shoes of your customers.  

One of the easiest ways to increase sales and gain customers’ trust is by optimizing your online presence effectively. Below are five practical ways of managing your online presence:


Transparency remains the key to building trust. It involves accepting your mistakes by not trying to cover them up. The online space is broad and very open. Trying to cover up for your errors will only damage your reputation more. Transparency involves not trying to cheat or outsmart your customers. Also, it is advisable not to delete negative comments but rather provide solutions to them. Deleting negative comments means you are hiding the fact from your customers.

Understanding Your Audience

Knowing and understanding your audience is another crucial part of managing your online presence. Once you can understand your customer’s wants and needs, you will be able to know what works best for them. Understanding your customers involves knowing what they want and how they want it. It helps you in decision-making. The fact remains that your brand is all about your customers, not you. 

Prompt Response To Prospect And Customers

Another key to maximizing your online presence is by responding quickly to customers’ queries and complaints. People online are very busy and are always looking for immediate answers to their questions. Responding to them on time wins their trust in your brand. When faced with a difficult question, don’t just leave them hanging. Acknowledge their question while looking for ways to provide solutions.

Monitor Your Online Activity

Carry out regular searches to know what your audience thinks of you. It involves checking out comments, reviews, and ratings. When faced with a negative comment or review, address it as calmly as possible. You can gain insight into customers’ opinions by monitoring your online activities.

Ask Satisfied Customers For Reviews

People looking for products online value reviews. Reviews and ratings are powerful tools for building trust and attracting new customers. If your customers are satisfied with your services, ask them for reviews to increase your review collections. One of the things potential customers check out before buying a product is previous reviews by satisfied and dissatisfied customers. It helps consumers to know the manufacturer’s strengths and weaknesses. 

Proper online presence management can lead to trust building, lead generation, and increased sales to your brand.

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Beatrice Sargin Ereziwosa
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